Digital marketing is about using online tools and strategies to reach customers and promote your business.
Key aspects of digital marketing include:
1. Creating content: Developing engaging content for websites, landing pages, and social media.
2. Using various channels: Utilizing different digital platforms like social media, email, and search engines.
3. Optimizing for search engines: Employing SEO (Search Engine Optimization) to improve online visibility.
4. Running online advertising campaigns: Utilizing paid advertising to reach specific audiences.
5. Measuring results: Tracking campaign performance and making adjustments to optimize results.